Sustainability concepts, which means companies whose corporate strategy includes a sustainability approach in resource generation, production or business relations, were also present at Tendence 2017. Invented in 2016, Tendence fair offers exhibitors to label their products or their range as an “ethical style”.
The demand for fair-trade products and environmentally responsible production is increasing.
26 exhibitors signed up for this. The end customer increasingly asks about the conditions under which products are produced and so it is not surprising that the specialist retailers are concerned about this and would like to advertise their products accordingly. We noticed that these are mostly smaller labels, which have deliberately opted for an ecologically responsible business idea. The presented products we discovered at the fair included gift ideas, furniture, accessories and fashion.
Four companies have specifically caught our attention at Tendence 2017.
First there would be Kinta from the Netherlands. As early as 2016, we had discovered them at the Tendence trade fair, and we knew that if they were back again, we would check out their new products. Under the motto “eye for fair trade” they sell products from family businesses from third world countries. Including tableware, accessories, lamps or small furniture.
We liked that the wide variety of color shades, material and design matched each other. New this year were articles made of papier-mâché, as well as new items with the shell material “Capiz”. The fashionable, sometimes funny and detailed designs have convinced many buyers.
The collection “OOHH” by Lübech Living from Denmark also consisted of sustainable products for decoration and interior design.
Most items by Lübech Living are made of recycled materials, which are manufactured in a factory in Sri Lanka. The mostly female employees can also take their work back home with them and continue from there. This makes it easier to combine work and family life. The simple design of many pieces, the reduced color concept and the beautiful workmanship make the products a real highlight.
Lübech Living uses recycled paper in this collection, which is 100% waterproof thanks to sand coating or cement finish. But also wood remnants, macrame, rope or felt finds its place in the collection. For example, at Tendence 2017, pots, table organizers, wind lights, dustbins, candlesticks, placemats and many decorative items were also presented for Christmas.
The model of PAD’s new collection was the Wild West and the “Pop Art” era.
The young company from the textile sector presented its unique combinations for cushions and carpets on a wonderfully authentic stand in Wild West saloon ambience at Tendence 2017. Here, velvety materials met a fringed look.
But there were also cushions with ethno patterns in earthy tones and pretty details. The “Wild West” collection sparkled with creativity. Those who are more into colorful and modern styles can take a look the pop art pillows with appropriate prints and colors. Also the carpet product range of PAD was expanded once again this year.
Production is carried out in selected handicraft companies predominantly in Europe. The majority of the collection is OEKO-TEX® Standard 100 certified. The team of the German-Australian company is on the road all over the world, in order to track trendy patterns, unusual fabrics and exciting weaving techniques.
Also in the fashion sector, an interesting label devoted itself to the “ethical style” principles.
We’re talking about “Dorothee Lehnen“, which we visited in Hall 9.0. The booth was very popular with trade fair visitors. No wonder, because their handbag and pillow collection convince by coherent design and high-quality workmanship. We liked them right away. She produces her beautiful handbags and pillow cases exclusively in her factory in Hanover.
Materials such as woolen felts, high-quality leather and robust linen are processed here with great care to long-lasting and special products. Her products are distributed through selected dealers in Germany. The felt is inked with ecological color and hand-printed with own patterns. This is how bags, pillows and accessories are created for people whose own style is important. Unique with full charm and character.
We welcome the development and the focus on more ecological, sustainable company concepts. Considering finite resources, this is a step in the right direction. We would be delighted if even more entrepreneurs would admit to such production and commercial principles, and we are eager to see if the concept will also be successful at other events such as Heimtextil, Nordstil or Light+Building.
How important is ethical style for you and do you think it’s the way of the future?
Send us your thoughts on what you think and how it might be possible to see sustainable productions not as a side effect, but as a standard in the future.