Have you ever wondered why Tendence is making the effort with the design prize “FORM”, the “Talents” or the other special offers at the fair?
Is this for the entertainment of the visitors to discover new design ideas or simply to attract more people? Well, there’s a spark of truth in every possible answer. At Tendence 2017, we took a closer look at some of the exhibition areas and present our personal favorites as well as some highlights of the fair program.
FORM is a competition in which all exhibitors of the fair can participate.
The competition is organized and led by the Federal Association of Handicrafts and Frankfurt Fair. The managing director of the Federal Association of Handicrafts, Christina Beyer, was impressed by the quality level of the products. This year, there were 194 products from 59 companies from industry and trade, which were shown in Hall 9.0 of Tendence 2017. For two days the jury reviewed, examined and discussed 497 designs of 90 international applicants.
For Monika Vesely one of the judges, it was particularly exciting to assess the products that work with social or ecological concepts. According to Vesely there were two main topics: Firstly, the upcycling, the resource-conserving work with already existing material, to make a new, interesting product out of it. On the other hand, the integration of needy or disabled people which is an important issue of our time.
Another juror, designer Alexa Lixfeld was enthusiastic about the diversity of the current styles. From graphical order to random and fluent everything was present. This shows that everything is possible. Nevertheless, of course, the concept and idea must be coherent and the product has to have a high material quality in order to be able to convince. In addition to design, functionality, processing, product-compatible material and finally the overall composition also play a role in the assessment criteria.
The selected companies included well-known brands such as Adhoc, ASA Selection, Kahla, Lambert or Werkhaus as well as recognized craftsmen. This includes, a. Anna Badur, Clemens Gerstenberger, Hedi Schon or Ulrike Scriba.
For trade visitors, the exhibition FORM is a good opportunity to get a picture of current and upcoming shapes, colors and material trends among the exhibiting companies of Tendence.Click to tweet
The “Talents” area is also an initiative by Frankfurt Fair. Here young designers can apply and present their products to the specialist audience.
These include products from “Modern Crafts” segments as well as products from the “Accessories & Jewelry” segment. Among “Talents” are outstanding and aesthetically demanding works beyond the mainstream. This is enriching in two respects: It gives buyers and manufacturers an insight into international trend ideas and participants at “Talents” can reach an international audience to make new contacts. We especially liked the pieces of Anna Badur, Kuniko Maeda, Siderio, Zsuzsanna Horvath and Elli Design.
Anna Badur showed her porcelain series “Blue Sunday”. Her decor creates a bridge between industrially manufactured porcelain to unique design.
Almost every decor is unique, creating plates that look like a water puddle in the summer, or vases which remind you of the waves of the sea. Consciously the complete series was designed in a blue tone, which lets it blend in harmoniously with other pieces.
The renowned porcelain manufacturer Kahla (founded 1844) supported this project. A good example of how young creatives can take the step into self-employment with the help of large companies. Of course Kahla also had its own stand at the Tendence 2017.
Kuniko Maeda, Siderio and Zsuzsanna Horvath showed their innovative lighting ideas.
The oversized lamp “Sila” by Zsuzsanna Horvath and the refined “Landscape” by Kuniko Maeda impress with their incredibly detailed laser production process in combination with the materials wood and paper. It was no wonder that the booths of the two designers were always well visited with trade visitors wanting to take a closer look at the designs.
We noticed Siderio‘s “Scintilla” lamp, because an obvious pendant lamp was simply converted to a table light. Due to the lantern-like construction, the light shines all around and thus creates a moody light on the table or floor.
Elli Design from Italy exhibited sideboards and tables made of lava rock or metal.
Here we particularly loved the combination of the designs: rather cold-acting materials were created harmoniously and cleverly. Despite the rough material, the design created interesting shadows while other designs amaze by their clever and pleasant form. Elli Design plays skillfully with material and shape. Small furniture designs were also introduced with the currently popular materials marble and glass.
Our favorite was the table “Quentin” because of the many material constellations available. In this way, the same design can be put together individually in different materials to form a total composition.
As part of the florists congress of Lehner Wolle, 25 florists from all over Europe showed their interpretations in various booths in the Galleria.
Very beautiful thematic works were those of Victoria Salomon, Iris Oppermann and Florian Müller. The fair visitor quickly realized: a good florist and decorator can influence a shop window or a product decoration significantly and attract many new customers.
Everyone knows the feeling: shopping is more fun with a product presentation that is nicely decorated and works with natural materials such as floral decorations. Such eye catchers create a feeling of relaxation for most people and leave customers in a sales area for longer. This also increases the possibility of further spontaneous purchases.
The newly launched concept “Outdoor Living” was a successful composition of different companies that are active in this segment.
Already in the Galleria, Tendence 2017 presented a small teasing presentation, which motivated the visitors to go see more. Outside at the outdoor exhibition space F11, various pavilions and catering stations were arranged around the products. With many real plants and places for sales talks, the area exuded a pleasant calm. This exhibition area had a lot to offer for specialist retailers active in the outdoor segment.
The new outdoor exhibition space "Outdoor Living", which premiered with the Tendence 2017
Various pavilions and catering stations were arranged in a circle around the presented products.
Teasing products in the Galleria for "Outdoor Living"
Before the exit to the outdoor area, several products have been arranged in a decorative manner.
Pavilions become fair booths
In these, cushions, poufs, flower pots and garden furniture was presented to the trade visitors of Tendence.
In addition to the plants, plant pots and outdoor textiles, a few grills, cooking spots, outdoor furniture, outdoor crockery and pavilions would also have been a great way to complete the range. This new green oasis at Tendence definitely helped to relax during a usually planned and busy exhibition visit.
In summary, the Tendence 2017 was worth the visit: interesting, versatile, some new elements and also many current and future design and color trends were present.
A well-coordinated program and corresponding special areas are an opportunity for the trade visitors to look beyond the bounds of their own: to check whether their own business, their own conceptual orientation is still up-to-date and if it should be revised or expanded.
Trends can be recognized at an early stage by the involvement of young designers, start-ups and lectures by design professionals, minimizing the risk of short-term purchases and even creating new business relationships. Supporting the topics of social media integration, as well as the use and integration of the internet and the website were also provided by lectures and special areas. Tendence is worth it and with its earlier date it offers even more potential.