For a good research you have to be open to all possible trends.
One should try to look at things as objectively as possible and to perceive signals in time. It’s no longer the case that only one thing is trend. Our society lives from diversity and the pursuit of individualism. In fashion, in self-expression, in one’s own home or car – almost everyone strives for authenticity, for self-realization. For example, we are very inspired and influenced by the styles of clothing and behavior of celebrities, as well as by the people in our immediate environment. The media, whether it is print, TV or social media is contributing their part to direct the new trends which the trendscout has to filter out, to see the “must-haves” of the coming months and years.
It is important not to lose sight of the target customer and the main sales group of the client, since an industrial style may not fit the needs of 50-year-old women, just as little as classic furniture fits the lifestyle of mid-twenties.
We want to be just as open-minded. Keeping an eye on all flows and developments and act with appropriate measures and designs in time. We do not want to focus on just one direction of a trend. Because just as diverse as the designs and styles are, just as complex are the people who buy these trends.
However the search for one’s own personal style is not static.
We are changing, our lives are changing and our needs change. This is why it is important to remain in the loop at all times, by means of trend research, openness for experiments and ideas, as well as reviewing all available channels which are relevant for trend developments. Our long-term experience shows that we have been able to anticipate the latest important trends for years which convinces us to continue our work.